Is the world ready for a Brawny woman?
The paper towel brand sure thinks so as it replaced the iconic Brawny man with a woman in honor of Women’s History Month.
From BizPac Review
— Katharine Mobley (@KatharineMobley) March 3, 2017
Hello, Brawny Woman! Paper towel company replaces its iconic lumber jack on packaging to celebrate Women’s History Month pic.twitter.com/rmKfaJSHnO
— FOX & friends (@foxandfriends) March 3, 2017
Shoppers can now pick up the new packages featuring women wearing the classic red and black flannel shirt famously sported by the Brawny lumberjack man. The limited-edition eight-roll packages will be available in Walmart stores nationwide during the month of March, according to RealSimple.com.
— Ryan Teague Beckwith (@ryanbeckwith) March 2, 2017
The packaging is part of the #StrengthHasNoGender campaign, which is in its second year, celebrating women in STEM fields (Science, Technology, Engineering, and Math).
— VerniceFlyGirlArmour (@VerniceArmour) March 2, 2017
“Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face,” Laura Knebusch, Vice President Marketing Activation at Georgia-Pacific, told RealSimple.com.
The campaign includes a series of short videos honoring the accomplishments of famous women, including Harriet Tubman, Amelia Earhart, and Serena Williams as well as others who have broken barriers in their fields.
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