Before you freak out, he’s doing fine! In Denmark they have a tradition about showering anyone who haven’t got married by their 25 birthday with cinnamon. A little weird but fair enough!
The guests all shower the ‘unmarried’ guy with cinnamon powder which must be a particular Danish custom. But like most dry powders, it’s flammable, as the guy learned to his cost.
Do they intentionally set fire to him?
Anyway, He is doing fine no severe injuries but whoa!