In another sign that the #GrabYourWallet boycott campaign against Ivanka Trump is having little or no effect, Neiman Marcus added her brand back to its sale items only a month after the department store announced it was dropping it.
Neiman Marcus issued a statement in early February saying it, like Nordstrom, would no longer be carrying the Ivanka Trump brand; however, its website once again includes items from her jewelry line.
From Western Journalism
Neiman Marcus’ reversal prompted organizer of the #GrabYourWallet campaign, Shannon Coulter, to add the department store back to the list of retailers she is calling on her followers to boycott.
— Shannon Coulter (@shannoncoulter) March 9, 2017
As reported by Western Journalism, the Ivanka Trump brand, including clothes, shoes and accessories, experienced record sales online in February.
Lyst, an e-commerce aggregator which tracks the purchases from thousands of retailers, found Ivanka Trump’s brand sales increased 346 percent from January to February, according to Refinery 29.
Even more astonishing, the brand increased 557 percent in February over the same month last year.
Further, Ivanka’s product lines ranked No. 11 in sales last month, a jump all the way up from No. 550 in January.
“Ivanka Trump brand has never ranked as a top seller on our site,” says Sarah Tanner, Lyst’s U.S. public relations director. “To see such an extreme spike in one month is completely unheard of and came as a huge surprise to us.”
Additionally, Trump’s perfume line shot to the top of Amazon’s bestseller’s list, outselling Jennifer Lopez’s scent, as well as Estee Lauder’s, Sarah Jessica Parker’s and Britney Spears’ brands.
Trump’s incredible sales came despite the decisions of Nordstrom, TJ Maxx, Sears, Kmart and other retailers to either not carry or curtail her brand offerings.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
USA Today reported that many major retailers never heeded the #GrabYourWallet call to drop Ivanka Trump’s products including: Bloomingdale’s, Dillard’s, Lord and Taylor, Macy’s, Zappos and Walmart.